"Trapeze" terminates Jordan brand endorsement

Since 1984 to enter the alliance, Jordan began with a sports brand for 30 years of cooperation, from 1985 officially launched the Air Jordan I, Jordan shoes every year renewal, until February last year launched the Air Jordan series a total of 28 signature shoes, and in the league with 15 endorsement star, last year alone, AJ series of sales reached $2250000000. But this brand flying in the next year or will become history.

   since 1984 to enter the alliance, Jordan began with a sports brand for 30 years of cooperation, from 1985 officially launched the Air Jordan I, Jordan shoes every year renewal, until February last year launched the Air Jordan series a total of 28 signature shoes, and in the league with 15 an endorsement star last year alone, AJ series of sales reached $2250000000. But this brand flying in the next year or will become history.

   According to American media reports, when Michael Jordan accepted a radio station in Chicago visit last week that, from the beginning of 2015, Jordan brand shoes will no longer be production and sales, which means that Jordan will break up formal and the sports brand, and produce contradiction, is due to air quality problems with shoes.Flying in the interview is asked whether to continue the production Jordan replica shoes, beyond all expectations his answer: "from 2015 onwards, the brand will become history, whether I will create another sports brand, it is not true, or later. Now, I just want to spend more time with my wife and a pair of twins."

   It is reported, Jordan chose to terminate the cooperation, is because in the aspects of originality and quality differences. He complained: "I have never really been involved in shoe sales work, but these are recognized as the best shoes, but a lot of quality problems, I don't want to continue like this.Not long ago, the 76 rookie Rotenberg Jordan shoes in the game of "off base", the results Jordan personally to apologize, this let Rotenberg be overwhelmed by an unexpected favour. In addition, before Ginobili and Bogut have been the sole fall off, and what they wear shoes with "Jordan" belong to the same manufacturer's products.

   This year is the thirtieth year of cooperation Jordan and the shoes manufacturers, this let Jordan from revenues, so far no one NBA star can exceed the trapeze. According to the "Forbes" data shows, 2013, Jordan income reaches $90000000, in the sports field behind the champion Mayweather, and most of them are from shoes sales income.